European Living: A Curated Guide to Bangkok’s Top 10 Stores

If you are searching for European interior designs in Bangkok, you are in the right city. Bangkok has become one of Southeast Asia's leading destinations for luxury European furniture. Whether you prefer the bold lines of Italian furniture or the understated warmth of Scandinavian furniture, the city has a showroom for every taste and budget. 

This guide covers 10 of the best places to find luxury European furniture in Bangkok, with verified store details, what each brand is known for, and what to expect when you visit.

1. Surround Living 

Surroundliving is Bangkok's curated destination for contemporary European interior designs. It brings together a thoughtful selection of European furniture brands under one roof, making it easier for homeowners, interior designers, and architects to explore cohesive looks without visiting multiple showrooms. The range covers living, dining, bedroom, and outdoor furniture from trusted European manufacturers. 

• Specialty: A wide selection of contemporary European furniture spanning living, dining, bedroom, and outdoor. Every piece is chosen for quality, longevity, and design integrity. The store is one of the few in Bangkok that also ships overseas, making it a practical  option for buyers based outside Thailand. 
• Service: Surroundliving works closely with clients from product selection through to delivery and installation. The team offers full interior design support, which means you are not just browsing furniture — you are getting a guided process from brief to finished room. Furniture with delivery is available across Bangkok and internationally. 
• Opening Hours: Open 24/7 (online marketplace)
• Contact: +66 80 961 9292 | contact@surroundliving.com
• Instagram:  @surround.living

2. B&B Italia Bangkok 

B&B Italia is one of the most recognised names in modernist Italian furniture. Founded in Novedrate, near Milan, in 1966, the brand has worked with some of the world's most influential designers — Antonio Citterio, Patricia Urquiola, and Naoto Fukasawa among them. The Bangkok showroom brings that same standard to the city.

• Specialty: The store is best known for its sofa collections, particularly the Tufty-Time sofa and the Charles sofa system — both of which have become reference points for contemporary Italian furniture design. The Up armchair by Gaetano Pesce, with its body-form silhouette, is another signature piece that tends to stop visitors mid-step.
• Service: B&B Italia offers a high level of personalisation across fabrics and finishes. The team works with both interior designers and private clients, and delivery across Bangkok is included with purchase.
• Showrooms: 523 Mahaprutharam Road, 10500 Bangkok
• Contact: +66 22376999 or +66 2237249 
• Facebook: B&B Italia and Boffi Studio Bangkok

3. Poltrona Frau Bangkok

Poltrona Frau was founded in Turin in 1912 and has spent over a century mastering the art of Italian leather upholstery. The detail that tells you everything you need to know about the quality standard. 

• Specialty: The full residential collection is available in Bangkok, including armchairs, sofas, and beds, all upholstered in Pelle Frau — the brand's proprietary full-grain leather that is tanned, dyed, and finished at the Tolentino factory in Italy. Every piece is handmade. 
• Services: High‑end sofas, armchairs, dining tables, beds, storage units, and accessories, all in signature Italian leather and craftsmanship. 
• Showrooms:  Euro Creations, Soi Sukhumvit 55 (Thonglor), Thonglor 5, Bangkok 10110
• Instagram: @Poltrona Frau

4. Molteni&C Bangkok 

Molteni&C was founded in 1934 in Giussano, in the heart of Italy's Brianza furniture district. The brand is closely associated with architect Aldo Rossi and has built its reputation on complete, architect-designed interior systems that work across every room in a home. The style leans contemporary modern with a touch of classic Italian elegance, mixing modular systems, statement pieces, and true built‑in interiors. 

• Specialty: Whole‑home Italian systems – wardrobes, kitchens, bathrooms, living‑room systems, accessories, and even outdoor wellness pieces, all under one “quality‑living” philosophy
• Services: Full‑space and system design support, including layout planning, 3D proposals, and integration with architecture. 
• Showrooms: Euro Creations, Soi Sukhumvit 55, Thonglor 5, Bangkok 10110 
• Opening Hours: Daily 10:00 AM to 7:00 PM
• Contact: 02 381 1158 

5. PAGODA & CO 

Founded in 2003 by Swiss and American entrepreneurs. It is positioned as a curated, design‑driven lifestyle and interior destination, but it sits at a noticeably different price point and mindset from ultra‑luxury brands. 

• Specialty: The styling leans soft minimalist with organic, sculptural touches: rounded forms, warm neutrals, natural materials, and a relaxed, gallery‑like curation rather than “hard luxury” or full‑home systems. 
• Services: offering distinctive, design-led pieces at considered prices. Each piece is carefully curated for material excellence, refined aesthetics, and lasting appeal. 
• Showrooms: Nr 2, Sukhumvit 45 Klonton Nua, Wattana, Bangkok 10110 
• Contact: +66 2258 1917 | bangkok@casapagoda.com 

6. Poliform Bangkok 

Poliform was founded in Inverigo, Italy in 1942 and built its reputation on one core idea: modular systems that work. Kitchens, wardrobes, and walk-in closets are where the brand is strongest, and the Bangkok showroom makes that clear. 

• Specialty: Full kitchen displays, wardrobe configurations, and bedroom furniture — all in one visit. The brand's finishes, hardware, and joinery are among the best in Italian furniture manufacturing. 
• Services: full project measurement, custom configuration, and installation. The team works closely with architects and interior designers, and the showroom is well set up for professional trade visits. 
• Showrooms: Poliform Bangkok, 9 Soi Ton Son, Lumphini, Pathumwan, Bangkok 10110, Thailand
• Contact: +66 023 6958 9 | info@arkitektura.co.th 

7. BoConcept Thailand 

BoConcept, founded in Denmark in 1952, has grown into a global brand with more than 300 stores in 65 countries. We've collaborated with the world's best designers to create furniture renowned for its modularity, functionality, and uncompromising quality. Through Danish creativity and craftsmanship, we elevate spaces with timeless iconic design that brings joy and inspiration. 

• Specialty: Sofas, dining tables, storage, shelving, and home office furniture, all with a customisation system that lets you choose fabric, colour, leg finish, and configuration before ordering. 
• Services: The showroom also features a Material Zone, where customers can customise fabrics and leather imported from Denmark and Italy, and a Designer Hub for collaborating with interior professionals. 
• Showrooms: 3rd Floor, Siam Paragon, Rama I Rd, Khwaeng Pathum Wan, Patumwan, Bangkok 10330
• Contact: 02 129 4657

8. Kvik Danish Kitchen Designs 

Kvik is a Danish kitchen brand founded in Denmark, bringing Scandinavian design and craftsmanship to Southeast Asia. The brand makes Danish design accessible with intelligent storage solutions, customisable finishes, and a commitment to quality at competitive prices.

• Specialty: Danish kitchen furniture including cabinets, worktops, handles, bathroom furniture, and wardrobes. All products are manufactured in Denmark and shipped directly from the factory, ensuring genuine Scandinavian quality. 
• Services: Expert designers and in-house installation team. Customers can book private design meetings at the showroom and receive tailored kitchen planning support. Products are in stock in Bangkok with delivery. 
• Showrooms: 141 Thonglor Soi 10, Klongton Nua, Watthana, Bangkok 10110 
• Contact: +66 2 066 1414
• Instagram: @kvik_asia

9. Porro Bangkok 

Porro is an Italian furniture brand founded in 1925 in Meda, in the heart of Italy’s Brianza design district. Renowned for its mastery of wood and clean-lined aesthetics, Porro has built an international reputation for modular storage systems, walk-in wardrobes, bedroom furniture, and living room collections. The brand works with world-class designers including Piero Lissoni and collaborates with leading architects globally. In Bangkok, Porro is represented by Boundary Co., Ltd, a branded showroom on Sukhumvit 49.

• Specialty: Italian modular storage and bedroom furniture, walk-in wardrobes, bookshelves, and living room systems. Porro is especially known for its signature modular bookcase systems and its refined use of wood, lacquer, and glass finishes.
• Services: The Bangkok showroom offers product consultations and access to Porro’s full catalogue for residential and contract projects. The Boundary team provides support for interior designers and architects working on high-end residential and hospitality projects.
• Showrooms: Boundary Co., Ltd, 46/8 Piman Sukhumvit 49, North Klongton Wattana, Bangkok 10110
• Contact: +66 22611644-5 | info@boundary.co.th
• Instagram: @porro_official |@porro_thailand 

10. Euro Creations 

Euro Creations is Bangkok’s premier multi-brand luxury European furniture destination, bringing together some of Italy’s and Europe’s most prestigious names under one roof. Operating 3 flagship galleries across the city, Euro Creations curates an exceptional selection of living, dining, bedroom, kitchen, bathroom, outdoor, and lighting products, alongside bespoke design services for high-end residential and hospitality projects.

• Specialty: Multi-brand European luxury furniture spanning living, dining, bedroom, kitchen, bathroom, and outdoor. Brands represented include Cassina, Molteni&C, Poltrona Frau, Giorgetti, Gallotti&Radice, Calligaris, Natuzzi Italia, Rolf Benz, B&B Italia, FLOS, Gessi, Dada, and more.
• Services: Full-service design consultancy, delivery and installation, tailored design matching, and developer project partnerships. The in-house team assists with kitchen, bathroom, wardrobe, and whole-home design.
• Showrooms: Siam Paragon 3rd Floor, Thonglor Soi Sukhumvit 55, Thonglor 5 and Central Embassy, Bangkok
• Instagram: @eurocreations 

Comparison of European Furniture Stores in Bangkok 

 

Whether you are furnishing a single room or planning a full home, the options in Bangkok cover every style, material, and budget within the luxury European furniture space. 

Surround Living is a good first stop. The store carries a curated selection of contemporary European furniture across living, dining, bedroom, and outdoor spaces, with a team that can support you from the first conversation through to delivery and installation. They also ship internationally, so if you are based outside Thailand, you can still access the collection.