About
Traditional Indian craftsmanship.
A contemporary point of view.
Jaipur Rugs brings generations of weaving knowledge into homes today. Working with rural artisan communities, the brand creates handmade rugs that celebrate colour, texture and the individuality of the maker. Each piece is an expression of heritage, shaped by human hands.

The weaving heritage of Jaipur carries a history of cultural exchange. In the 16th century, local artisans embraced Persian weaving techniques and reinterpreted them through their own creativity, giving rise to a distinctive style.
Jaipur Rugs continues that spirit today, bringing time-honoured techniques into conversation with contemporary design. The result is a collection that moves between tradition and experimentation, with craftsmanship at its heart.

In 1978, Nand Kishore “NK” Chaudhary began with a loan from his father, two looms and nine artisans in Churu, Rajasthan.
His guiding belief was simple: every artisan deserves dignity and opportunity. Often referred to as the “Gandhi of the Carpet Industry,” Chaudhary built Jaipur Rugs around the people behind the craft, connecting rural weaving communities with homes around the world.















![Manchaha Indian Bamboo Silk Hand Knotted Rug - [150 x 240cm] - Surround Living - 1](http://surroundliving.com/cdn/shop/files/1_7.jpg?v=1793787033&width=1600)
![Manchaha Indian Bamboo Silk Hand Knotted Rug - [150 x 240cm] - Surround Living - 2](http://surroundliving.com/cdn/shop/files/1_d594d622-5d1d-4f6b-a4fd-f9440b158941.jpg?v=1793787033&width=1600)











